During construction of The Dalí Museum’s Dalí Alive 360°, an immersive experience celebrating the life and creative genius of Salvador Dalí, the newly formed and unannounced Dome garnered a lot of interest from both museum visitors and locals of Tampa Bay - who often referred to the mysterious structure as looking quite…extraterrestrial.

The goal of this social campaign was to leverage the local buzz and invite community members to share their guesses about what was inside the Dome. It also involved partnering with prominent figures from the Tampa Bay area, who contributed their own creative speculations. The campaign spanned several weeks, gradually revealing more details about the new experience leading up to its grand opening.

Featuring: Ken Welch (Mayor of St. Petersburg), Brian Auld (President, Tampa Bay Rays), Rachel Covello (Outcoast, CEO & Publisher), Ray Roa (EIC, Creative Loafing)